TWO - The #shwishlist - A weekly edit of my favourite items..

This week some of the brands featured in #shwishlist I discovered on my regular visit to Pure London . I will explain a little a...

This week some of the brands featured in #shwishlist I discovered on my regular visit to Pure London. I will explain a little about Pure for those who are not familiar with the event.  Held twice a year, Pure showcases the latest collections for the season ahead. With seminars running throughout the day and fringe events such as catwalk shows and brand launches occurring regularly, Pure is the place to spot new talent or rekindle the love for brands  already admired.

Normally I am unable to attend the main show days as I am in New York for fashion week and instead rush in on borrowed time, but as I attended couture week in Paris for SS14, I forced myself to be strict and miss the NYFW action this season.  However this did allow me the opportunity to experience an entire day at Pure, from attending a few of the seminars and catching up with brands I know well, to watching the trend reports by WGSN and meeting a whole host of fashion regulars in the press lounge. If you own a boutique, are a student, writer or blogger, I recommend applying here for the next Pure London in August, you will be surprised how much there is to see!

You will see from above that #shwishlist encompasses a variety of products from fashion, beauty and lifestyle products. If you would like to recommend a brand or item, email: or tweet me with the hashtag #shwishlist  - you never know it could be your item featured next week! Don't forget you can see the items in detail from the #shwishlist pinterest board here.

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Studio Sarah at Quill London
Olivia Burton at The Dressing Room

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