AlexandAlexa
AW13
Fashion
Fashion Week
Global Kids Fashion Week
Sarah-Hayley attended
Sarah-Hayley Attended.. - Global Kids Fashion Week with AlexandAlexa.com
Tuesday, March 19, 2013
AlexandAlexa,
the Global online style destination for kids, launched the first of two fashion
shows, at the first ever Global Kids Fashion Week (GKFW), to an invited audience
at the Freemason’s Hall, London.
Tonight’s
event showcased a variety of fashion from established designers to up and
coming names, all showing the latest AW13 trends. Tomorrow, GKFW will show
current trends in a public event, with ticket sales donated to Kids Company.
The event
sponsor, AlexandAlexa, launched in 2007 by husband and wife duo Alex
Theophanous and Alexa Till. The online site offers over 200 premium brands
spanning fashion, toys, sports and lifestyle. Five years on and the company has exceeded all
growth expectations and is a true global player with a thriving customer base
in over 100 countries. Theophanous,
founder and CEO of AlexandAlexa.com says: ‘Kids’ fashion is playful, fun and
innovative – we all believe it deserves its own dedicated platform. This is why
we are so proud to be supporting the very first Global Kids’ Fashion Week. With
this event, we aim to put children’s fashion on the map worldwide’.
They
certainly fulfilled their goal! The atmosphere was fabulous with chic mums and
their pint-sized fashionista’s taking up the front rows. Unlike ordinary
fashion weeks, the vibe was relaxed while we waited for the show to start. The set-design,
made from oversized building blocks, caused great attention as the mini guests used
it as a climbing frame. When the show
started to the sound of chart music, the mini models walked up and down to the audience’s
smiles and cheers. Even the youngest attendee, Leo, the 5 month old daughter of
Louise Nichol, Editor of Harpers Bazaar Arabia was happily gripped with the
action on the catwalk.
The hair was
simply styled with a low ponytail and the clothes on the catwalk were totally
age appropriate. The show came to a
close with metallic confetti and a great applause. The confetti also proved to be a popular
memento for the children, who all descended onto the runway to pick it up and
play.
It was such
fun and a great change to see children enjoy being at a fashion event! Bring on
the next GKFW next season!
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