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Fashion
Forever 21
FOREVER 21 (eventually) Arrives in London!
Sunday, July 31, 2011
Can you believe I have waited five long years for this store to arrive and I couldn't be happier!
Hold on to your purse strings tightly ladies as American fashion chain, Forever 21 launched in London this week. As the news of the opening hit my desk a couple of months ago, I remembered back to when I first found F21 while shopping in USA on a month long holiday.
For the first time I decided to buy my entire holiday wardrobe stateside, so finding the XXI logo on one of the mall layout maps filled me with excitement. A month earlier a friend visited and returned screaming about how fantastic the store was AND how reasonable too!
I spent a whole afternoon getting to know the staff and trying on near enough everything! The accessories department became my highlight. There wasn't a single item that was over £10 and the quality was astounding for such price-points!
As soon as my mass of yellow shoppers and me arrived at the hotel I signed up to their newsletter and began to wish I could buy online when I returned home. It was great when the Birmingham store opened, but distance was still this issue.
Finally after a long wait, Forever 21 is on my door stop! To celebrate this momentous occasion, Forever 21 hosted a fairground themed party and naturally I wasn't going to miss the action at the party of the year!
I felt like a child again, circling on carousels fit for adults, watching girls sashay past on roller skates, eating delicious ice-cream, sipping cocktails which sparkled while I was manicured to perfection and even treated to a fab DJ set by Bip Ling, the campaign girl of Forever 21.
The highlight of the event was a sensational hologram catwalk show where models materialised out of a screen before disappearing into a cloud of sparkles.
The stars also showed their appreciation for the new London shopping destination, with TOWIE's Lydia Bright, Presenter Zoe Salmon and Actress Annie Cooper, all in attendance.
Forever 21 has certainly landed in London with a big fashionable bang and if the launch party sounded great, it's not a patch on the store or its collections - so ladies, prepare to be amazed!
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