Fantasy Footwear - London College of Fashion MA Class design for New Look

It is always a proud and exciting moment to see students from your old college taking on the British High Street in style.   This is exac...

It is always a proud and exciting moment to see students from your old college taking on the British High Street in style.  This is exactly what four MA students from Cordwainers at the renowned London College of Fashion (LCF) have mastered. 

LCF in collaboration with high street retailer New Look is proud to announce the launch of the London College of Fashion Master’s collection for New Look which launches in store Mid May. The collection comprises of six styles designed by four MA students studying MA Fashion Footwear.  Overall winner Chang Seok (Ralf) Ko designed and created three of the winning designs (a flat sandal, a high open toe mule and a mid heel strappy sandal) with runners up Ruth Jones, Adriana Lurascu and Kim Kwang producing one design each.

In March 2010, New Look set LCF students on the internationally respected Cordwainers at London College of Fashion MA Fashion Footwear course the task of designing a range of shoes with a view of one or more of the styles being selected as part of the exclusive six style SS11 collection.

Heading up the judging panel was New Look’s Group Design Director, Barbara Horspool, along with Malcolm Collins, Director for Footwear and Accessories, Fiona McGuire, a Senior Footwear Designer and Helen Bleazard Head of Buying for Footwear and Accessories.

The panel were also joined by LCF’s Professor Roy Peach, Dean of the School of Graduate Studies, famed British footwear designer Jonathan Kelsey, who provided a critical designer eye and inspirational British womenswear designer Giles Deacon who has been working with New Look on a collaborative basis for the past three years designing Gold by Giles.

The overall winner Chang (Ralf) Seok Ko produced three styles using a bleached denim technique with hand frayed raw edges which will play an integral role in the craftsmanship and production process of his shoes gained the opportunity to travel overseas and see his designs made up by one of New Look’s suppliers.

The entire collection has something for everything, from Ralf’s understated bleached denim glamour, to the vibrant colours of Ruth Jones’ modern wedge heels, or the romanticism of Adriana   Lurascu lingerie inspired designs and not forgetting Kim Kwang’s killer heels with seductive cut out bars.

Be sure you to refer to the New Look website for when they are in stock.

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