I was lucky enough to partake in the Upper Street Shoe design experience at the beginning of the year. My beautiful shoes are complimented each time I wear them! Upper Street have now designed an easy-to-use ipad app, allowing you to design your shoes on the go!
The stylish and beautifully
crafted app - designed exclusively for iPad is the first ever portable luxury shoe studio, every aspect of the
shoe is designed by the customer – from the style and heel height, to the toe
design and strap options. Users can select from an inspiring array of materials,
colours and textures and even embellish their creations with studs or Swarovski jewel clusters. The studio’s 360-degree 3D
Shoe Designer allows customers
to see a true-to-life view of their shoe design, which will then be lovingly
handcrafted and delivered directly to their door within just six weeks.
The
beauty of Shoe Designer is that women
can start designing as soon as inspiration strikes - taking a photo when out
and about to inspire a new pair of shoes, or get comfy on the sofa and design
shoes at their leisure. Or even taking
the app along to a dress fitting, or that special shopping trip, to ensure that
every important outfit is perfectly matched to a pair of utterly unique,
handmade shoes.
Shoe Designer also includes Shared Collections, which allows users to build, save and
share a collection of their favourite shoe designs with friends as they create
their ideal shoe wardrobe. Once shared, friends can comment on the collections
or ‘love’ the designs within the app, bringing an end to agonising over which
pair to buy. Designs can be further shared via Facebook, Twitter, Pinterest or
any other social network, spreading the shoe love far and wide.
Upper Street’s co-founder, Julia Grinham, introduces
the in-app offer, “To launch Shoe
Designer we are offering an exclusive one day promotion. Customers
who download our app by Thursday 1st November will be sent an offer code for 50% OFF any pair of shoes ordered by Monday
5th November. We hope this will inspire women to try
designing their own shoes, building a collection of designs to choose from.”
Sister to Julia and co-founder Katy Chandler adds, “Our customers have been asking us ‘When
are you launching an app?’ pretty much since we started and we are more than
happy to oblige. The desire to be able to design on the go is a powerful one.
Women who visit Upper Street have really caught the designing bug and Shoe Designer will give them the
flexibility to be creative away from the confines of their laptop or computer.”

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